![]() They’re platforms that aggregate an area’s restaurants, process online orders, and manage credit card transactions. The economic theory of third-party restaurant delivery is pretty straightforward. ![]() Going it alone, however, may be a tough if not impossible task, given a competitive marketplace, the accelerating pace of technological change, and intransigent human nature. Whether you see Roland as a David fighting Goliath, a Don Quixote, or even as a Marie Kondo pushing out techno-clutter, he illustrates the challenge restaurant owners face navigating the myriad options for delivering their food. “Revolution” may be too strong a word for it, but there’s no doubt that many small restaurateurs like Roland are pitted against the new paradigm of online ordering and delivery. ![]() “We are going to start the revolution against these huge companies, located thousands of miles away, who rob small businesses and customers of their hard-earned dollars,” the note reads. ![]()
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